Designing for Behavior Change

A talk with Karen Ong on how to use the power of graphic design to change people’s behavior.

How do you use the power of graphic design to change people’s behavior? The role of a designer is often underplayed –– we are seen as “artsy” or the people who “make it pretty”. Join us for a talk about how to leverage the power of the visual, to not just make it pretty, but tap into powerful behavioral determinants that change people’s behavior. Our talk will be led by Karen Ong, the leader behind SalterMitchell / Marketing for Change’s creative team. She will walk us through key lessons of behavioral psychology and the “Fun. Easy. Popular.” methodology –– showing us how designers can (and should) apply behavior change strategies to our work in every field.

For the past ten years, Karen has been spinning breakthrough ideas into marketing, branding, products and communication campaigns that move the needle on behavior change. She has lead public health and advocacy campaigns for organizations and government agencies such as National Cancer Institute, No Kid Hungry, American Academy of Pediatrics, World Health Organization, Environmental Protection Agency, Horizon Foundation and MacArthur Foundation. She has worked at firms from Washington, DC to Rochester, NY to San Diego, CA and holds a BFA in Graphic Design from Rochester Institute of Technology.

Get your Tickets here.

  • AIGA Member: Free
  • Non-Member: $15.00
  • Student: $5.00

Huge thank you to our sponsor The Institute for Nonprofit Innovation and Excellence! For more updates on this talk, follow the Facebook Event

When & Where
Wed, Mar 21, 2018 6:00 PM - 9:00 PM
The Institute for Nonprofit Innovation and Excellence
300 W Pensacola St
Tallahassee, Florida 32301