Recap: Designing for Behavior Change
Assume you are wrong. And fail.

These words from Karen Ong allowed us a peak into the fascinating world of behavioral change and design. Under her friendly and charismatic leadership, we learned about the importance of having constant and honest interaction with our audience. Who are they? What do they want? At what point in their day are we speaking to them? Flipping the persepective of our design process is key, and Karen taught us about all the significant change that can happen simply by tapping into what makes us all human.

We were thrilled to welcome lots of new faces this time around! With the buzz from the talk still going strong, the crowd decided to hop on over to Proof Brewing Co. We all got to know each other and share lots of great laughs – and that’s what this chapter is all about! Thank you INIE for being incredible hosts, and thanks to Karen for sharing her time and unforgettable lessons with us!

View the full gallery from the event on Facebook.

By Brittany Gress
Published March 27, 2018
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