Designing for Good: AIGA Board Members Help Win Sustainability Competition

Early this year, Domi Station was selected as one of seven incubators around the country to participate in WIRED Magazine and Gentleman Jack’s annual sustainability competition Pitch Distilled. They had two months to assemble a team and pitch their idea to the nation. Only a few cities were chosen to compete, including big names such as Denver, Detroit, Oakland and Austin.

The prize? A $10,000 grant to kick start the project and a full profile in WIRED Magazine.

This weekend, Tallahassee won that competition.

Over two months of grueling research and prototyping, a team of five – including two AIGA board members – put together a pitch for ‘Huckster’s Mobile Market’. This idea tackled a daunting question: How can Tallahassee ameliorate food insecurity and food waste at the same time?

Design and branding by AIGA board member Jesse Taylor.

Our creative community was up to the task. Huckster’s proposed to both collect recovered foods from businesses around the city, and deliver them to communities in need. With bold, playful branding by AIGA board member Jesse Taylor, the true spirit of Hucksters came to life.

That’s not to say some classic arts and crafts weren’t in the mix! Queue a giant papier-mâché carrot and an entire food truck wrapped in paper. Who said art class never came in handy?

AIGA Fundraising Director Carly Berry, painting with team members Anshul Lakshman and Sean Barton.
Team Captain and AIGA board member Brittany Gress with ‘the giant carrot’.

With design work by AIGA board member Jesse Taylor, and leadership by board member Brittany Gress, Tallahassee’s creative community played a leading role in this bid for city-wide sustainability. With the support of Tallahassee designers and residents alike, team Hucksters was able to reach for the stars – and get there!

We’re so proud of AIGA members for working to put Tallahassee on the map as a creative city committed to social good!

Make sure to check out the winning video, directed by the Workmans!

By Brittany Gress
Published April 1, 2019
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